The Swedish market has been in the focus of DK-PROF active sales operations for over five years. The presence of the company at this extremely demanding market requires undertaking sales operations at all construction market segments. DK-PROF sales representatives initiate contacts both with large construction companies and with developers carrying local business operations. They also do not forget about small business entities involved in the installation of building fittings.
We have asked Alicja Biedunkiewicz, Assistant of the Export Director in DAKO Group about her opinion on the Swedish market: “The Swedish market is a market of long-term customs and traditions, appreciating confidence and partnership. In last years we have observed the increasing interest in classical designs of our products and the offer adjusting to the Swedish market requirements. We take care of the quality and timeliness of deliveries, which are priorities for our Swedish partners.”
It is not only high quality of DK-PROF products that attracts customers. The design is equally important as in Scandinavian countries it has a crucial impact on purchasing decisions.
“One of important elements of DK-PROF promotion in Sweden, was the display of the company products during the Construction Fairs in Stockholm held at the beginning of April this year. The presence at the fairs was supported by the ad advertising campaign in Swedish industry media”. – continues Alicja Biedunkiewicz.
It is worth adding that Sweden is not the only northern European country in which DK-PROF is active. Also in Norway the company undertakes a large scale selling operations based on a detailed market analysis.